The BNL of the Future

I totally missed this, but the marketing for the upcoming Pixar film Wall-E has a fake website for a company called "Buy-N-Large", whose acryonym is kind of familiar to me:

I wonder if anyone at the lab is going to make the connection? Of course, this new BNL has to compete with Banco Nazionale del Lavoro in Italy, and Bare Naked Ladies, and, um, B&L Associates. But the movie seems to suggest that BnL will be all right, especially from the perspective of the far future.

Needless to say, that despite a major work trip coming up the next day, my wife and I will be lining up to catch Wall-E when it opens this week. The NYTimes article yesterday (today?) made sure that resistance would be futile, at least for us.